The Biggest Customer Acquisition Opportunity in for B2B

Hyper-personalized cold outbound at scale. 

Why is AI Enhanced Personalized & Scaled Outbound The Best Customer Acquisition Opportunity

  • Creates demand from net-new audiences that cannot be captured from other channels

  • A largely untapped channel - This is a direct competitive advantage over your competition

  • Marginal cost to scale is very low

  • It's rarely done well. i.e. Hyper-personalization & Mass Scale. SDRs do not do this.

  • Lower CAC outside of almost all other channels

  • Fast Payback period

  • Quick to generate results

  • Consistently adds qualified opportunities to pipeline

  • Long term effective. Converts leads 12 months of more after first touch

  • Effective at acquiring both new & existing customer segments

The Case for AI Outbound

When it comes to growing a B2B SaaS platform, marketers have a variety of channels to choose from.

While paid advertising and inbound marketing have been popular in recent years, cold outbound marketing remains a highly effective approach to acquiring new customers. 

Outbound marketing involves reaching out to potential customers directly, often through phone calls, emails, or social media messages.

While this approach may seem intrusive to some, it offers several advantages over other marketing channels.

Firstly, cold outbound marketing allows for highly targeted messaging and personalized communication with decision-makers, resulting in lower customer acquisition costs and a higher ROI. 

Additionally, outbound marketing can generate interest and excitement around a product or service quickly, leading to faster payback periods on marketing investments. It is also highly scalable, making it a reliable approach for businesses that want to grow quickly. 

Finally, with lower gross marginal costs, outbound marketing can lead to a more profitable business model and improved unit economics. Overall, cold outbound marketing remains a highly effective approach for growing B2B SaaS businesses.

What is AI Cold Outbound Marketing & Sales

Cold outbound prospecting and sales is a method of reaching out to potential customers or clients who have no prior relationship with the business.

In this approach, the sales team proactively initiates contact with prospects who are not expecting to hear from them.

There are several different types of cold outbound prospecting and sales methods, including cold calling, cold emailing, cold messaging, and cold LinkedIn outreach.

In each of these methods, the sales team is reaching out to prospects who are not familiar with the business or its products and services.

Cold outbound prospecting and sales is often used by businesses to generate leads, expand their customer base, and increase sales. It can be an effective way to reach a large number of potential customers quickly and efficiently.

However, cold outbound prospecting and sales can also be challenging.

Prospects may be wary of unsolicited sales pitches, and the sales team may face rejection or objections.

It is important for businesses to have a clear strategy and approach for their cold outbound prospecting and sales efforts, and to continually refine their approach based on results and feedback.

Leveraged By The World's Best Sales & Marketers Pros

"The purpose of a the first touch during cold prospecting is not to make a sale, but to start a conversation. Your goal should be to understand your prospect's pain points and determine if there's a fit." - Wendy Weiss, cold outbound expert and author.

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"The key to success in cold outreach is to focus on the human element. Be authentic, listen to your prospects, and build genuine relationships." - David Priemer, sales expert and author.

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"Cold email is an extremely effective tool for reaching out to potential customers, but it needs to be personalized and relevant to be effective." - Sujan Patel, digital marketing expert and entrepreneur.

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"LinkedIn is a powerful platform for B2B sales, but it requires a strategic approach. You need to have a clear value proposition and a well-defined target audience." - Viveka von Rosen, LinkedIn expert and author.

Lower CAC, Lower CPL

Cold outbound marketing allows for targeting specific industries, decision-makers, and individuals with personalized messaging, which can result in lower customer acquisition costs (CAC) and cost per lead (CPL) compared to other marketing channels.

By reaching out to potential customers directly, outbound marketing can result in a higher ROI and a lower overall marketing spend.

Faster, Payback Periods

With cold outbound marketing, sales teams can quickly identify potential customers and engage with them directly.

This can lead to faster payback periods on marketing investments, as new customers can be acquired in a shorter timeframe.

Scalable & No

Diminishing Returns

Unlike paid advertising, cold outbound marketing can be scaled without the risk of diminishing returns. With paid advertising, as ad spend increases, the cost per acquisition can also increase, leading to a point of diminishing returns.

In contrast, cold outbound marketing can be scaled by adding more salespeople or by improving the targeting and messaging used.

Low Gross, Marginal Costs

With cold outbound marketing, the costs are primarily related to the sales team's time and effort, making the gross marginal costs of acquiring new customers lower than other marketing channels.

This can lead to a more profitable business model and improved unit economics.

Fast Demand & Awareness

Cold outbound marketing is effective at creating demand and awareness for B2B SaaS platforms.

By reaching out to potential customers directly, outbound marketing can generate interest and excitement around a product or service. This can lead to increased brand awareness, higher conversion rates, and a larger customer base over time.

BIG Names, BIG Cold Results

ZOOM

Zoom's sales team used creative tactics, such as sending personalized videos and handwritten notes, to connect with potential customers and close deals.

SALESFORCE

Perhaps the most famous cold outbound growth story.

Salesforce attributes the vast majority of their early growth to cold emailing and cold calling.

CEO Mark Benioff has said it's a tremendous way of getting people to know about a product they otherwise would have not known about.

GRAMMARLY

Once potential customers have been identified, Grammarly's sales team reaches out to them with a personalized message that speaks directly to their needs.

This could include a customized email or phone call, highlighting specific features or benefits that would be most relevant to the customer.

HUBSPOT

HubSpot's is the poster child of inbound marketing strategies, but the company also used cold outbound email campaigns to reach out to potential customers.

HubSpot's sales team personalized their outreach efforts by researching potential customers and creating tailored messaging.