Creating Your Brand's Grand

Slam Offer

Creating an Offer That Can't Be Refused

💥An offer is what you present to the market that meets the desires of your target audience and/or solves problems they are willing to pay to have fixed. 

But a truly irresistible offer goes beyond that. It's positioned as a no-brainer, where the perceived value of the offer outweighs any associated costs or effort.

It's an offer so good that it would be silly to say no!Crafting an irresistible offer is essential if you want to attract more leads and increase your conversion rates.

UPSYD - Buyer Stages of Awareness

The truth is, no one wakes up in the morning and completely out of the blue, thinks they will purchase a subscription to your platform. Rather, a buyer's journey often starts with a problem or need that drives them to search for a solution.

However, the majority of potential buyers are not actively seeking a SaaS product. As a result, traditional calls-to-action like "book a demo" or "sign up now" may not be effective.

Instead, it's essential to tailor your messaging to your audience's awareness stage if you want your campaigns to be successful.One excellent framework for visualizing the different stages of awareness in a buyer's journey is the 5 stages of awareness - an easy acronym to aid your own recall is U.P.S.Y.D.

Unaware

At this stage, the audience is unaware of any problems or solutions and needs to be educated.

The best tactics here include asking thought-provoking questions and providing free value.

Problem Aware

At this stage, the audience is aware of problems but not aware of any solutions.

The goal here is to exacerbate the problems they're facing and build up the desire for a solution. Providing free value is also crucial at this stage.

Solution Aware

At this stage, the audience is aware of both problems and solutions, but they're not aware that your product provides the solution.

The best tactics here include discussing use cases, showing proof that the solution works, and providing free value.

'Your' Solution Aware or Product Aware

At this stage, the audience is aware of both problems and solutions, but they're not aware that your product provides the solution.

Sharing comparisons, heavy social proof, case studies, and testimonials are effective tactics at this stage.

Deal or Most Aware

At this stage, the audience is aware of problems and solutions and knows that your product provides the solution.

The best tactics here include one-time offers with a sense of urgency, heavy social proof, case studies, testimonials, and FAQs.

How To Know Which Stage?

Determining your traffic's exact level of awareness can be challenging, but you can generally gauge it from the marketing channel they're on.

For example, someone searching for high-intent keywords in Google, such as "email marketing software," is likely further along in the buyer's journey than someone scrolling through Facebook.

Offer Creation Formula

Crafting an irresistible offer is crucial in a market where there are more products than buyers.

To make your offer stand out, the perceived value should greatly outweigh any associated costs or effort.

Before diving into creating an offer, it is important to consider two things.

Firstly, you need to understand who your campaign is for, otherwise, it won't resonate. 

Secondly, any offers you create should be tailored to the awareness level of your audience. Avoid hard calls-to-action if your traffic is earlier in the buyer's journey.

When crafting an irresistible offer, there are a few key ingredients that can make it more appealing and persuasive to your target audience.

These include specificity, high perceived value, risk reversal, and spicing it up.

To create a specific offer, communicate the problem your offer solves and the outcomes that leads will receive if they convert.

Consider adding value-packed bonuses to make the offer more attractive and valuable to potential customers.

This could include anything from free trial, onboarding, training, and access to exclusive

communities.

You can make it a no-brainer for potential customers to take action by removing or minimizing any perceived risks.

This can be accomplished through guarantees or free trials.

To make your offer even more effective, consider adding urgency and objection handling. Urgency can be created through limited-time offers or other scarcity tactics.

Objection handling involves anticipating and addressing potential objections or concerns that potential customers may have, such as worries about cost or time

commitment.

By combining all the above ingredients, you can transform a standard offer into an irresistible one. For instance, you can attempt to reduce short-term churn in the next 30 days with onboarding flows, requiring no development from your staff.