The Case For Personalized Outbound (The Big Opportunity)
Why Outbound Goes Wrong
The Importance of Positioning
Creating Your Grand Slam Offer
Cold Outbound Tech-Stack Needed for Success
Converting Awareness into Sales Opportunities
The Secret Weapon: Rapport Building SDRs
"With cold outbound we literally create demand out of thin air.
More specifically, it's awareness, demand, new customers
& revenue that otherwise would not have existed"